Keep it short. The normal length of most business plans is shorter now than it used to be. You can likely cover all that you have to pass on in 20 to 30 pages of content in addition to another 10 pages of indeces for month to month projections, administration resumes and other details. If you've got a plan that's in excess of 40 pages long, you're presumably not condensing exceptionally well.
Business plans are naturally strategic. You begin here, today, with specific assets and abilities. You need to get to a there, a point later on (generally three to five years out) at which time your business will have an alternate arrangement of assets and capacities and more prominent benefit and expanded assets. Your plan indicates how you will get from here to there.
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