Keep it short. The normal length of most business plans is shorter now than it used to be. You can likely cover all that you have to pass on in 20 to 30 pages of content in addition to another 10 pages of indeces for month to month projections, administration resumes and other details. If you've got a plan that's in excess of 40 pages long, you're presumably not condensing exceptionally well.
Of course, there are special cases to the rule. I as of late observed a plan for a chain of espresso shops, for example, that included photographs of the proposed location, ridicule ups of menus and maps of other proposed locations. The illustrations made the arrangement longer, yet they included genuine value. Product shots, area shots, menus, blueprints, floor plans, logos and signage photographs are useful.
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